《定价策略》课件

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2021-5-2 Copyright by MaiYong Management School of YEU 1 第三篇市场营销组合策略 2021-5-2 Copyright by MaiYong Management School of YEU 2 第十二章定价策略 12 34 2021-5-2 Copyright by MaiYong Management School of YEU 3 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 4 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 5 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 6 第十二章定价策略企业对价格的承受程度 1 顾客对价格的接受程度 2国家物价政策、法规的允许程度 3 2021-5-2 Copyright by MaiYong Management School of YEU 7 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 8 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 9 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 10 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 11 第十二章定价策略 12 34 5 2021-5-2 Copyright by MaiYong Management School of YEU 12 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 13 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 14 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 15 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 16 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 17 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 18 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 19 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 20 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 21 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 22 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 23 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 24 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 25 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 26 第十二章定价策略随行就市定价法 1追随市场领导者定价法 2主动竞争定价法 3 密封投标定价法 4 2021-5-2 Copyright by MaiYong Management School of YEU 27 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 28 第十二章定价策略尾数定价 1整数定价 2 声望定价 3招揽定价 4 2021-5-2 Copyright by MaiYong Management School of YEU 29 第十二章定价策略现金折扣1 数量折扣2 2021-5-2 Copyright by MaiYong Management School of YEU 30 第十二章定价策略交易折扣3季节性折扣4推广折扣5 运费折让6 2021-5-2 Copyright by MaiYong Management School of YEU 31 第十二章定价策略产地价格策略1 目的地交货价格2 2021-5-2 Copyright by MaiYong Management School of YEU 32 第十二章定价策略统一交货价格3分区运送价格4 津贴运费定价5 2021-5-2 Copyright by MaiYong Management School of YEU 33 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 34 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 35 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 36 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 37 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 38 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 39 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 40 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 41 第十二章定价策略维持价格策略1 驱逐价格策略 2 2021-5-2 Copyright by MaiYong Management School of YEU 42 第十二章定价策略 1 2 3 4 2021-5-2 Copyright by MaiYong Management School of YEU 43 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 44 第十二章定价策略 123 4 2021-5-2 Copyright by MaiYong Management School of YEU 45 第十二章定价策略12 3 2021-5-2 Copyright by MaiYong Management School of YEU 46 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 47 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 48 第十二章定价策略12345 67 2021-5-2 Copyright by MaiYong Management School of YEU 49 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 50 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 51 第十二章定价策略123 2021-5-2 Copyright by MaiYong Management School of YEU 52 第十二章定价策略4567 2021-5-2 Copyright by MaiYong Management School of YEU 53 第十二章定价策略12 3 4 5 6 7 2021-5-2 Copyright by MaiYong Management School of YEU 54 第十二章定价策略 2021-5-2 Copyright by MaiYong Management School of YEU 55 第十二章定价策略。

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