星巴克英文介绍

小组成员：戴宏涛胡晓辉吴晓明张宁万阿东2021/3/111Werenotjustsellingacupofcoffee,weareprovidinganexperience.-HowardSchultz2021/3/112Howard D.Schults(born July 19,1953)is an American business man.He is best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics.He was a member of the Board of Directors at Square,Inc.In 1998,Schultz co-founded Maveron,an investment group,with Dan LevitanIn 2012,Forbes magazine ranked Achultz as the 354th richest person in the United Stares,with a net worth of$1.5 billion.2021/3/1132021/3/114BeveragesFoodTeaCup2021/3/115Espresso浓缩咖啡Frappuccino星冰乐Coffee&Tea2021/3/116Iced Caff Latte 冰拿铁 Caramel Macchiato焦糖玛奇朵Espresso Con Panna 浓缩康保蓝 Vanilla Latte香草拿铁2021/3/117可可碎片星冰乐Java Chip FrappuccinoCaramel Coffee Frappuccino焦糖咖啡星冰乐摩卡星冰乐Mocha FrappuccinoGreen Tea Frappuccino抹茶星冰乐2021/3/118密斯朵咖啡Caff Misto英式红茶拿铁Full Leaf Black Tea Latte经典热巧克力Hot Chocolate星巴克英式红茶English Breakfast Tea冰摇柠檬茶Iced Shaken Lemon Tea2021/3/1192021/3/11102021/3/11112021/3/1112StrenghsWeaknessesOpportunitiesThreats Starbucks has stores all over the world Starbucks corporations is a very profitable organization A high-end brand of coffee Starbucks cultureShort of capitalHigh priceHigh concentration levelLack of diversificationEmerging international marketsTecchological advancementEconomy experiencing a recessionEmergence of competitorsRise in the cost of coffee&dairy products2021/3/1113Starbucks has stores all over the world Starbucks corporations is a very profitable organization A high-end brand of coffee Starbucks culture2021/3/1114Short of capitalHigh priceHigh concentration levelLack of diversification2021/3/1115Emerging international marketsTecchological advancement2021/3/1116Economy experiencing a recessionEmergence of competitorsRise in the cost of coffee&dairy products2021/3/11171.Developing Competitive Advantage2.Developing a strategic focus.2021/3/11182021/3/1119Thank you!2021/3/1120。